Creative Communications Solutions for Direct Marketing

Creative Communications Solutions for Direct Marketing

 

Strategic, Creative, Measurable Results

As an independent promotional copywriter and creative strategist with over 30 years experience, I have never tried to be "all things to all people".

Rather, I focus on practicing quality, creative direct response marketing with the ultimate goal of generating results for my clients. It's more important for me to win business for the companies and organizations I partner with than to win self-serving awards and publicity.

As an independent promotional copywriter and creative strategist with over 30 years experience, I have never tried to be "all things to all people".

This low-profile approach has brought me a broad array of high-profile clients within the industries of healthcare, finance, not-for-profit, business services, technology, consumer goods and mail order.

If your communications ask your customers or prospects to respond on a measurable basis, then you're using direct marketing — and chances are, I can help. I invite you to contact me to explore how we might work together.

Rather, I focus on practicing quality, creative direct response marketing with the ultimate goal of generating results for my clients.

If your communications ask your customers or prospects to respond on a measurable basis, then you're using direct marketing — and chances are, I can help. I invite you to contact me to explore how we might work together.

Capabilities

Broad Scope of Expertise

Direct response marketing encompasses many types of disciplines and activities. I specialize in providing strategic creative development and full copywriting.

If it's in the realm of direct marketing, I've likely done it
Targeted Development
of Offers & Messages

Whether business-to-consumer or business-to-business, my approach to each assignment addresses what the client wants to achieve, who my audience is and why they would want to respond.

  • lead generation mailings
  • fundraising / not for profit appeals
  • relationship / loyalty / retention
  • subscription generation
  • mail order
  • space advertising
  • catalogs and package inserts
  • brochures
Traditional Direct
Response Communications

Even as the world moves toward electronic communications, reaching out to customers and prospects through mail is not going away. In fact, a physical piece of mail can actually stand out to generate greater attention.

  • envelope packages
  • selfmailers
  • postcards
  • dimensional mailings
Internet
& E-commerce

One of the world's largest e-commerce organizations utilizes my services not simply because I understand how to write for the web, but because of my ability to integrate proven direct response copywriting principles into their communications.

  • webpages
  • email
  • nagware
  • online conversion series
Sweepstakes
& Giveaways

I learned the sweepstakes business from a retired President of Publishers Clearing House. This gave me a broad foundation to understand the intricacies of prize structure, messaging techniques, format design and legal compliance.

  • "umbrella" sweepstakes
  • mini-giveaways & games
  • fast-reply promotions
Targeted Development
of Offers & Messages

Whether business-to-consumer or business-to-business, my approach to each assignment addresses what the client wants to achieve, who my audience is and why they would want to respond.

  • lead generation
  • fundraising
  • retention
  • subscriptions
  • mail order
  • space advertising
  • catalogs & inserts
  • brochures
Traditional Direct
Response Communications

Even as the world moves toward electronic communications, reaching out to customers and prospects through mail is not going away. In fact, a physical piece of mail can actually stand out to generate greater attention.

  • envelope packages
  • selfmailers
  • postcards
  • dimensional mailings
Internet
& E-commerce

One of the world's largest e-commerce organizations utilizes my services not simply because I understand how to write for the web, but because of my ability to integrate proven direct response copywriting principles into their communications.

  • webpages
  • email
  • nagware
  • online conversion
Sweepstakes
& Giveaways

I learned the sweepstakes business from a retired President of Publishers Clearing House. This gave me a broad foundation to understand the intricacies of prize structure, messaging techniques, format design and legal compliance.

  • umbrellas
  • giveaways & games
  • fast-reply promotions

Experience

Creative Thinking, Well Chosen Words

I work with talented graphic designers who understand the techniques of direct marketing. In addition, I partner with marketing strategists who can provide end-to-end solutions. 

30 years of direct marketing experience covers a lot of territory
Consumer Products
  • AT&T Wireless
  • Blair & Haband mail order
  • Breck's of Holland
  • Spring Hill Nurseries
  • NordicTrack
  • Select Comfort
  • Sleep Number Bed
  • 3M
  • Filtrete
  • Tempur-Pedic
  • Toro
Financial Services
  • Bank of the West / First Hawaiian Bank
  • Citibank
  • Comerica Bank (Michigan)
  • Deluxe Corporation
  • Diners Club
  • General Electric
  • Capital Corporation
  • H&R Block
  • KeyCorp
  • US Bank
  • Wells Fargo Bank
Healthcare
  • American Institute of Gastric Banding
  • Humana
  • LasikPlus Vision Centers
  • Liberty Medical
  • Oticon Hearing Care
  • Pfizer Animal Health
  • UnitedHealth Group
  • AARP
Technology
  • Business Objects
  • Canon
  • Compaq
  • Computer Associates
  • Digital River
  • Software Publishing Corporation
  • Xerox
Fundraising & Non-Profit
  • Boys Town
  • Ducks Unlimited
  • Minnesota Public Radio
  • National Arbor Day Foundation
  • National Relief Charities
  • PETA
  • Pheasants Forever
Business Products
  • Automatic Data Processing (ADP)
  • Mead Paper
  • Olsten Services
  • Paycor Payroll Services
  • Pillsbury
Consumer Products
  • AT&T Wireless
  • Blair & Haband
  • Breck's of Holland
  • Sleep Number Bed
  • 3M
  • Filtrete
Financial Services
  • Bank of the West
  • Citibank
  • General Electric
  • H&R Block
  • US Bank
  • Wells Fargo Bank
Healthcare
  • Humana
  • LasikPlus Vision
  • AARP
  • Oticon Hearing Care
  • Pfizer Animal Health
  • UnitedHealth Group
Fundraising / Non-Profit
  • Boys Town
  • Ducks Unlimited
  • MPR
  • NRC Charities
  • PETA
  • Pheasants Forever
Business Products
  • ADP
  • Mead Paper
  • Paycor Payroll
  • Pillsbury
Xerox
Search401k
True Results
Oticon

Contact

It all starts with a conversation

To talk about your needs. To explore how I could help you. I welcome you to call or email me to learn more about my capabilities, including a complete dossier of my experience and client list. Complete samples of my work are available upon request, just ask.


Mail

12425 44th Ave. N
Plymouth, MN

Phone

(763) 546-9134

Mail

12425 44th Ave. N
Plymouth, MN

Phone

(763) 546-9134

It all starts with a conversation...

Thanks for emailing me. I'll respond as soon as possible.

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